WhatsApp is no longer just a chat app. It has become a powerful tool for marketing. With more than 2.7 billion users around the world, it gives businesses a direct and personal way to talk to customers. If you want to grow your small business, build stronger customer relationships, and boost your sales, WhatsApp marketing can help you do that—easily and affordably.
In this guide, you’ll learn how to do WhatsApp marketing step-by-step, using simple tools and strategies that work in 2025.
✅ What is WhatsApp Marketing?
WhatsApp marketing means using WhatsApp to send messages, updates, or promotions to people who want to hear from your business. You can use the regular app, the WhatsApp Business app, or the WhatsApp Business API, depending on your business size.
It’s a great way to:
- Share new offers and products
- Answer customer questions
- Send updates about orders
- Build trust and loyalty
Unlike email or SMS, WhatsApp feels more friendly and real-time.
✅ Why Learning How to Do WhatsApp Marketing Is a Smart Move.
Here’s why WhatsApp is a smart choice for marketing:
- Huge user base: Your customers are already using it daily.
- High open rate: Over 90% of WhatsApp messages get read.
- Fast replies: People reply quicker than they do to emails.
- Low cost: Perfect for small businesses and startups.
- Stronger connections: Chats feel personal and direct.
If your audience is in India, Brazil, or Southeast Asia, WhatsApp is one of the best tools to reach them.
✅ Tools You Need to Start WhatsApp Marketing
You have three main options:
- WhatsApp Messenger (Normal App) – For personal use or very small outreach.
- WhatsApp Business App – Free and made for small to mid-sized businesses. Includes features like catalogs, quick replies, and labels.
- WhatsApp Business API – For large companies. Allows automation, bulk messages, and CRM integration.
✅ How to Do WhatsApp Marketing (Step-by-Step)
🔹 Step 1: Set Up Your WhatsApp Business Account
Download the WhatsApp Business app from the Play Store or App Store. Use your business phone number to register.
Now:
- Add your business name, logo, and description.
- Include working hours and website link.
- Turn on auto-replies for greetings and FAQs.
- Use labels to organize customers (like: “New Lead”, “Order Sent”).
Keep your profile clean, helpful, and trustworthy.
🔹 Step 2: Get People to Opt-in (Legally)
WhatsApp doesn’t allow random or cold messages. You need permission from users first.
How to get people to join your list:
- Add a “Message us on WhatsApp” button on your website.
- Promote your WhatsApp number on social media, email, or flyers.
- Run Facebook or Instagram ads with a WhatsApp chat button.
- Offer a freebie, discount, or coupon for joining your WhatsApp list.
⚠️ Never send messages to people who didn’t give permission.
🔹 Step 3: Group Your Customers
Once people join, group them using labels inside the WhatsApp Business app.
You can group them by:
- City or location
- What they’re interested in
- Purchase stage (new, repeat, hot lead)
- Type of product they like
This helps you send the right message to the right person.
🔹 Step 4: Send Helpful and Engaging Messages
Don’t just push sales every day. Mix in value.
Try sending:
- Product updates or launches
- Behind-the-scenes content
- Discount coupons
- Customer reviews or feedback
- Order or delivery updates
- Tips, tricks, or how-to videos
Use images, videos, or even voice notes to keep your messages interesting.
🔹 Step 5: Use WhatsApp Broadcast Lists
Want to send the same message to 100 people at once, without creating a group?
Use broadcast lists.
- Users must save your number to receive these messages.
- Feels personal to the receiver—they won’t see others on the list.
- Perfect for sending announcements, offers, or reminders.
Stick to 1–2 messages a week to avoid spam.
🔹 Step 6: Post Stories with WhatsApp Status
The Status feature works like Instagram Stories. Updates disappear after 24 hours.
You can post:
- New product images
- Flash sale updates
- Daily motivation or tips
- Customer photos or reviews
- Polls or fun facts
It’s a smart way to stay on top of your audience’s mind.
🔹 Step 7: Automate for Better Efficiency
As your business grows, you can’t reply to every message manually. Use tools to help.
Automation tools you can explore:
- WhatsApp Business API
- AiSensy, WATI, Interakt
- CRMs like Zoho, HubSpot, or Shopify integrations
Automate replies for:
- FAQs
- Order tracking
- Appointment booking
- Abandoned carts
⚠️ Don’t rely too much on bots. Keep some human touch.
🔹 Step 8: Run Click-to-WhatsApp Ads
You can run ads on Facebook or Instagram that open a WhatsApp chat when someone clicks.
Benefits:
- High engagement
- Faster conversions
- Simple for customers to connect
Use a CTA like: “Tap to Chat on WhatsApp” or “Get a Free Quote”.
🔹 Step 9: Track and Improve Your Results
Measure how your messages perform. You can check:
- Open and read rate
- Replies or responses
- Clicks on links
- How many leads converted
- How many unsubscribed
You can use tracking links (like UTM) or analytics tools if you’re using the API.
🔹 Step 10: Follow Rules and Respect Users
WhatsApp has strict rules. Follow them to keep your account safe.
- Always get clear permission before messaging
- Offer an easy way to opt-out (e.g., “Reply STOP”)
- Don’t send too many messages in a day
- Be polite and helpful
- Avoid misleading content
If users report you too often, WhatsApp may block your number.
✅ Examples of How to do WhatsApp Marketing in Real Life
🔸 A local boutique sends daily new arrivals and flash sale alerts.
🔸 A cloud kitchen takes orders and shares daily menus via WhatsApp.
🔸 A coaching center sends class schedules and homework updates.
🔸 A freelancer uses WhatsApp for payments, updates, and follow-ups.
✅ Extra Tips to Succeed in WhatsApp Marketing
- Keep your messages short, clear, and fun
- Add emojis and visuals
- Always end with a strong Call-to-Action (CTA)
- Respond quickly—within 24 hours if possible
- Maintain a consistent and friendly brand tone
✅ Final Thoughts on How to do WhatsApp Marketing
WhatsApp marketing is a smart, low-cost way to grow your business in 2025. It works best when you focus on building relationships, not just selling.
Start with 10–50 loyal customers. Grow your list by offering value. Send useful content. And always respect your users’ time and space.
You don’t need fancy tools to get started—just the WhatsApp Business app, a clear plan, and a little creativity.
✅WhatsApp Marketing Checklist
| Task | Status |
|---|---|
| Set up WhatsApp Business profile | ✅ |
| Create opt-in system for users | ✅ |
| Segment audience using labels | ✅ |
| Plan weekly content calendar | ✅ |
| Send 1–2 broadcasts per week | ✅ |
| Use Status for updates and visibility | ✅ |
| Run Click-to-WhatsApp ads | ✅ |
| Track replies and optimize strategy | ✅ |